- Everybody is targeting "Amazon" as a Facebook audience. But you should try targeting eBay customer lookalikes for your website and Amazon ads. Yes that's right, leverage eBay to get more Amazon customers.
- You don't need an eBay strategy if you don't want to. But running traffic to your website or Amazon will inevitably have some people search on eBay. Some people prefer eBay. Track these "spillover" sales without doing anything extra other than activating this feature.