Sit down, grab your bulletproof coffee, and put away that kitchen spatula or garlic press. Get ready to uplevel your Amazon brand with the help of Facebook ads. We geared it for beginners and advanced sellers. We usually go on a podcast and only cover the surface level of some of these, here we can dive in deeper.
Since we have access to data and discussions that no other Amazon software has via Zontracker, we wanted to add some clarity for those that are starting out, intermediate 6/7 figure sellers navigating the shift to “external traffic”, and the superstar brands primed to innovate further.
part for some of you, you don’t need Zontracker for any of this. These are all ideas and patterns that we’ve observed. In many cases Zontracker will give you the following: 1. Extra sales data to make better decisions about your FB ads (ZT-TRACK), 2. Improving your existing Amazon customer’s journey or seeking new audiences (ZT-AUDIENCE), and 3. The closest what we have to the power of the Facebook Pixel if it would be possible on Amazon (ZT-OPTIMIZE - officially announced in April 2019 here
), but with or without Zontracker you can implement all of the funnel ideas below manually.
The better part for the rest of you, Zontracker will potentially track Amazon sales from ANY of the scenarios we describe in this entire article. It’s not limited to tracking only FB ads directly to Amazon. 100% of all FB/Instagram ads you create have the potential to be trackable.
Please read the previous paragraph again because this is the most common eureka moment we still see from beginner and advanced paid Zontracker users that it tracks more methods than they initially thought.